We recognise and acknowledge the importance of your personal data and are committed to respecting your privacy and protecting your personal information.

What Information Do We Collect And Why?

We need to collect, use and disclose personal information to perform our duties as a travel agent, namely, making and managing travel bookings on behalf of our customers. During the course of our relationship we may collect the following:

• Personal and contact details, such as title, full name, contact details (address, telephone, and email address)
• Passport number, date of birth, and nationality – if required by the respective airline
• Payment information: card number, security number, expiration date, and cardholder name
• Frequent flyer numbers, car rental program, and hotel room preferences (if applicable)
• Dietary requirements and health issues (if any) relevant to your travel arrangements or required by the relevant travel service provider(s) (e.g. accommodation or tour providers).
• Information provided by filling forms on our website – e.g. email address, where you heard about us and your travel preferences. This information will be used to keep you up to date with all our latest offers and products
• IP address and cookies – When you access our website our servers may record data regarding your device and the network you are using to connect with us, including your IP address
• Social media – by interacting with the social media features on our website (Facebook, Twitter, or Instagram) you will be bound by the privacy policies of the respective social media companies
• Call recordings – calls may be recorded for the purposes of quality control and staff training

How Will We Collect This Information?

We usually collect your personal data from the information you submit during your relationship with us. The above data may be collected from the following sources:

Information generated about you when you purchase or make enquiries,
regarding a travel arrangement; via the phone, email or website

• The information generated about you when you purchase or make enquiries, regarding a travel arrangement; via the phone, email, or website
• When you subscribe to receive marketing from us (e.g. e-newsletters)
• When you speak to our customer services team
• When you enter competitions or register for promotions

In some circumstances, it may be necessary for us to collect personal information about you from a third party. This includes where a person makes a travel booking on your behalf which includes travel arrangements to be used by you (e.g. a family or group booking or a travel booking made for you by your employer). Where this occurs, we will rely on the authority of the person making the travel booking to act on behalf of any other traveler on the booking.

Where you make a travel booking on behalf of another person (e.g. a family or group booking or a travel booking made for an employee), you agree you have obtained the consent of the other person for us to collect, use and disclose the other person’s personal information in accordance with this Notice.

What Do We Use Your Personal Data For And What Is The Lawful Basis For Doing So?

Contractual

In order to perform our duties as a travel agent. The consequences of not providing this information are that we will be unable to complete your booking.
Personal and contact details are used for the purposes of completing the travel bookings you make on our site. Similarly, payment information, passport numbers, date of birth, frequent flyer numbers, and dietary requirements.

Legitimate interest

For direct marketing communications and related profiling to help us to offer you relevant products and services, including deciding whether or not to offer you certain products and services.
Your information may also be utilized for broader reasons, such as: to provide you with travel confirmation and updates on your itinerary, to manage your booking, and to allow us to contact you for customer service.
We may use your personal information to send you targeted marketing activities; about special offers, new products, or competitions. These may include emails, text messages, and data messages. If you do not wish to receive such information, you may ask us in writing not to receive it.

With your consent

In specific situations, we can collect and process your data with your consent. For example, when you tick a box to receive email newsletters, your personal information may be used, with your explicit consent, to send you relevant promotional fares.

With Whom Do We Share Your Personal Data?

We may share your information with the following entities:

• We may share your information with the following entities:
• Primary suppliers: airlines, hotels, tour operators, transfer providers, cruise lines, car rental, and activity providers who fulfill your travel reservation
• Third parties who provide services on our behalf, including credit card processing, business analytics, and fraud prevention
• As required or authorized by applicable law, and to comply with our legal obligations
• An individual making a third-party reservation, on your behalf
• Your personal information may be disclosed to our overseas related entities in order for us to complete your travel booking and/or to enable the performance of administrative, advisory, and technical services, including the storage and processing of such information. We will ensure that any such international transfers are either necessary for the performance of a contract between you and the overseas recipient or are made subject to appropriate or suitable safeguards as required by your local data protection laws

For How Long Do We Keep Your Personal Data On File?

Personal data is retained as long as is necessary, for the purpose that it was originally obtained
To protect us against any contractual claims, generally for a period of 6 years
Records are kept in line with legal and regulatory requirements / guid

Your Rights

Below is a list of the rights that you have regarding the personal information that we process. You have the right to;

• Confirm with us that we are processing your data
• Request access to the personal data we hold
• Have data amended if it is inaccurate or incomplete
• Request that we delete your personal data if there is no compelling reason for its continued processing
• Request that we remove your consent

If you wish to exercise any of the above rights, please contact us on info@alexatravel.com providing details of your request.

If you are dissatisfied with our data processing activities, you have the right to complain to the Information Commissioners Office (ICO) https://ico.org.uk/concerns/

IP Addresses

When you visit our website, use any of our mobile applications or open communications from us, our servers may record data regarding your device and the network you are using to connect with us, including your IP address. We collect your Internet Protocol (“IP”) addresses to track and aggregate non- personal data. For example, to monitor the device, browser utilised and geographic locations from where customers and visitors navigate our site.

Tracking Technologies / Cookies

The internet pages of Alexa Travel UK use cookies, text files that are stored in a computer system via an internet browser. Using these cookies, we can provide users of this website with a more user-friendly experience that would not be possible without the cookie setting.

In addition to the first party cookies mentioned above, we may use anonymized third-party web analytics services on our websites and mobile apps, such as Google analytics, Google Ads as per Google’s Privacy & Terms site. The analytics providers that administer these services use technologies such as cookies, to help us analyze how visitors use our websites and apps.